Review some of the organizations we have helped execute projects from conception to completion.

Two-Store Strategy to Win Back Discount Customers for National Retail Chain

In the 2000s, a large national retailer believed it was losing customer traffic to dollar stores. We quantified the revenue lost. Then we were asked to fix the problem, without lowering prices or compromising the high fashion look and feel of their successful stores.

The solution? We proposed an in-store dollar section near the shopping carts, designing signage and packaging to distinguish it from the rest of the store. We then merchandised the section and imported products. The result? Our client won back dollar-store customers, saw high attachment rates on premium merchandise, and didn’t cannibalize products selling for higher prices in other aisles. That’s what we call a win, win, win solution.

  • Market Research
  • Product Strategy
  • Category Optimization
  • Supply Chain & Logistics
  • Pricing Strategy
  • Customer Segmentation

Streamlined Product Portfolio Saves Millions for Beloved Children’s Art Supplier

Over its 100 years in business, the product portfolio of a leading children’s drawing supply manufacturer had grown inefficient, with thousands of different configurations. Manufacturing, inventory, and fulfillment were unwieldy. We conducted the market research to determine optimum product mix and rationalized its SKUs within each of its distribution channels, saving the client tens of millions of dollars per year in expenses.

After streamlining its product portfolio and manufacturing processes, we were engaged to grow individual distribution and sales channels. We analyzed their data to identify profitable segments and drive sales growth.

  • Market Research
  • Product Strategy
  • Distribution Strategy
  • Product Management
  • Sales Strategy

Data Creates More than $50M in M&A Synergies

We engaged with an American company that designs and markets toys and consumer products as it was rapidly expanding through M&A, buying more than a dozen smaller manufacturers and license holders.  We performed a portfolio analysis to identify which brands, products, distribution channels to keep, grow, and shutter. We were engaged to perform pre-merger product analysis and to realize post-merger manufacturing, distribution, and product synergies. We are credited with increasing the client’s enterprise value more than $50M.

  • Distribution Strategy
  • M&A Synergies
  • Manufacturing
  • Supply Chain
  • Logistics

Data-Powered Product Development Revolutionizes Stagnant Industry

Working with a million dollar manufacturer of school paper,  we researched opportunities to grow the core business and develop new products and distribution channels. We identified a chance to design fashion-forward patterns and use fashion covers to differentiate notebooks and binder covers. On the strength of the market gap analysis and sales strategy we developed, our client achieved mass-retail distribution for the first time, growing within 18 months into a $55M company and the top manufacturer of fashion paper products in the US.

  • Market Research
  • Product Strategy
  • Distribution Strategy
  • Sales Implementation
  • Product Design & Development

Taking the #1 B2B Brand to #1 in B2C Sales

Working with an industry-leading manufacturer of whiteboards, chalkboards, and other display products, its whiteboards were only distributed in office retail stores and business direct through contract furniture companies. They wanted to rebuild their product line-up and brands to match the opportunities in mass retail and direct to consumer sales. We worked to guide consumer research and then create the go-to-market strategy for its consumer-focused products and distribution channels. The client employed that strategy to become the top consumer whiteboard brand in the US.

  • Market Research
  • Brand Strategy
  • Product Distribution
  • Sales Strategy
  • Product Management

Launching to the Top of the App Store

The inventor of a mobile application that utilized spot surveys and an innovative algorithm to identify ways pregnant mothers can improve their health and the health of their babies approached us with the concept and engaged us to do initial research and product strategy.

We partnered to manage product development and then worked with their team to build the mobile application, website, and necessary marketing materials. We used data to model campaigns that had gone viral and engineered social media, email marketing, and PR launch tactics to spread. Within weeks, the client’s app was the most-installed and top-rated pregnancy app in the iOS AppStore.

  • Product Strategy
  • Marketing
  • Measurement